Wednesday, October 21, 2015

YouTube announces 'YouTube Red'

Someone will be seeing red, alright.

YouTube has announced a new paid membership service, going by the name of YouTube Red:

YouTube Red lets you enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available soon.

Various other video content sites have already launched paid membership services that remove ads, such as Twitch.TV with it's Turbo membership (which for comparison purposes, is $8.99/mo USD).

There is a bit more to Red, though:

And starting early next year, YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators. You can read all about Originals coming to YouTube Red here.

This is not YouTube's first time working with paid video content.  They opened up a 'video rental' program back in January 2010, but rentals were video specific and the price varied based off what the creator set it to be.

Currently, Twitch.TV does not have exclusive video content for Turbo members.

YouTube Red launches October 28th for those in the United States, with other countries set for a later undisclosed date.  YouTube is offering a 1-month free trial for those interested (although keep in mind not all of it's features are available yet).

Outside of Red, YouTube will still be a free service, and the membership fee is only for those interested in the additional features and content provided by the Red service.  Many will probably not see the point in paying the membership fee for removing ads since AdBlock plugins are extremely popular.  Also, many people will probably not be interested in the additional paid video content and simply stick with the free content they can already get.

The official blog post on YouTube Red can be found here, or you can jump right to the official site here.

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